Marketing and advertising is a crucial part of the success of any business. The sole goal of a business is to attract more customers and make a better profit, marketing and advertisement help you achieve that. We live in the internet age, we can do pretty much everything online. So, it’s really important that you scale your business online too. If your business is not online, it’ll soon go out of business.
Marketing and advertising help you reach your potential customers and expand. Using the internet or online media is a must if you want to scale on a big level. Online marketing is fairly cheap and highly effective if you do it right It gives you a roadmap to follow and it’s way easier to keep track and examine your venture with the help of digital marketing.
There are many aspects to it and marketing, in general, is really vast. So, knowing how things work can significantly help you in your business venture. There are many marketing and advertising services in the market that you can have access to if you don’t want to do the work yourself. Regardless, knowing the functioning and the way things work help you supervise better and if you know what you’re looking for, it’s relatively easier to find it.
Build or Buy
You always have a chance to build or buy. You get the same choice as marketing and advertising. One of the most important things to look out for are, don’t invest too soon and don’t invest too much. A lot of people end up buying technology and resources that they don’t even know how to use. They end up using their funds and their business is more or less at the exact same spot that they started out with. Marketing and advertising tech is often expensive, so, don’t invest in something that you don’t understand.
If you choose to build, keep in mind that it’s not going to be easy and it will take time. Don’t set unrealistic goals and beat yourself upon them, things take time. You will need to acquire skills in the marketing industry and it’s so much more than the cheap salespeople that you come across. And therefore, it’ll require time and effort and energy. Don’t judge yourself too soon, keep in mind that you probably won’t see any major results within 6 months to 1 year of your venture. It builds over time, so you need to nurture it right.
Always ensure that you have enough budget to train and invest in people after you spend a fortune on acquiring tech and tools. Because, ultimately, people are the resource and they would be using it. So, make sure that you enable your people.
Build accountability into your system. Make sure that there are clear boundaries about who controls your marketing and advertising system. Everyone should be clear on
- Who owns it?
- Who knows about it?
- Who has access to it?
Search advertising is based on SEO which stands for Search Engine Optimization. What it does is, when anyone searches for a term online, SEO provides him/her with the most accurate search result. The search result at the top is most likely to get clicked, and hence, has the most relevance. Your job as a marketer is to try and rank as higher as possible. Possibly, at the top, to get more leads and users to your platform. SEO uses specific keywords and phrases to determine if the result is valid for the user or not. It is a great way to reach out to your audience, where your audience can also reach out to you.
Ranking for a term or phrase organically brings you the most authentic and most reliable traffic. It’s one of the best ways to generate leads and to nurture them over time, so, they become a part of your loyal audience base. You can choose to do SEO yourself or have someone else do it for you. There are a lot of services in the marketplace that you can use. The main goal of SEO is to get people to a certain location where you can capture the leads. It can be anything, you can capture emails, phone numbers, names, etc to build your database. It ensures that you’re in the eyes and the minds of your audience.
Search engines make a fair portion of their money by letting the advertisers bid on different keywords for showing ads to the people who are searching. Every time a search happens, this real-time auction takes place in milliseconds. And the winner displays their ads alongside, on top of, and sometimes even below the organic listings.
However, organic listings are authentic. So, people tend to rely more on them than ads. You want your website to rank organically, in order to get the best results and leads.
Once consumers get where they’re going online, display advertising allows you to place your ads across all kinds of content. When your ads are in front of people for longer periods of times, they are much more likely to click. It triggers an unconscious command in the eyes of the viewers. It keeps your goal in the eyes and minds of your audience.
There are a lot of different kinds of display ads that you can use. The most common ones are
- Static Images. These show image-based ads when someone is searching for something relatable.
- Animations. These became quite popular recently. Theses ads contain different graphics to make the ads eye-catching which helps them increase the click-through rate (CTR).
- Interactive ads. These ads let you click around and look for what it is that you specifically want. These are survey-based advertisements.
- Video ads. These give you the liberty to use sound and visuals whatever way you choose. In the coming years, all the content is shifting to video, so, investing in video ads is a really good idea.
These are some of the formats that you can place ads in order to market or advertise your business. Like all the businesses, all the ads too work on the concept of demand and supply. When there’s a demand for your commodity or service in the market, you earn profit as a business owner.
Social Media Marketing
Social media is an important part of everyday life today. Most of the people in the world maintain some kind of social presence. These social media platforms let us live a virtual version of our lives. People spend a lot of their time on such platforms. Which makes it an opportunity for businesses to leverage it as a commercial resource.
Engaging and monitoring your social network accounts can make a huge difference. Having an active social media presence can help you capture more leads. It can be a little more time consuming but it’s worth the effort. Social networks are established networks and so, are a great place for networking with other people. They allow you to do formal advertising, in which you can create and display ads.
This doesn’t end here. After you’ve set up your ads, the next important thing is to monitor them. You want to keep the most profitable campaigns and get rid of the ones that don’t bring in business.
Email and Market Automation
Once you’ve captured the leads, email marketing helps you nurture them right to convert them into customers. Once you’ve achieved that, you want to retain those customers so they keep doing business with you. Having a loyal customer base is the true strength of a business venture.
Email marketing is the oldest trick in the book and is still just as effective. It has the highest returns and it is repeatable. Once you get it right, you can keep repeating it forever. The fundamentals never change. All the well-known firms use email marketing to this day because it works.
Email automation tools can make things really easy for you. They automate most of the marketing part and it’s easy to maintain after you’re through with that. Get a good email service and consider half the work done. Here’s something to help you get started with email marketing.
Following up to your customers and letting them know that you haven’t forgotten them is a great way of getting them back. But you don’t want to be pushy here. Getting old customers back is a great strategy, but you want to do it from a standpoint of, ‘Hey, it was great doing business with you. And we miss you, please, come back and be a part of the family’
You can offer them something nice for free, or give them an offer that shows that you’re doing it exclusively for them. Tell them about the things that you’ve done differently and how what has changed. Be genuine and be kind. The way you treat your customers tells everything about your business.
Hope this helps you with your business. If you have any tips or suggestions, be sure to mention them in the comments below so everyone can use them. If you have a question, mention it down below as well. We’d get back to you as soon as we can. If there’s something you’d want us to know, don’t be shy in writing to us. It’s always awesome to meet new people!!