YouTube doesn’t really pay for “views” or “subscribers”, instead it pays for the advertisements which appear in your videos. Also, not every time you play a video has an advertisement. It depends if any advertiser is bidding at that time. So, it is on the availability of ads.
All your YouTube earnings are visible on your channel’s YouTube Analytics. You must connect a Google AdSense account with your YouTube account to claim the money. YouTube pays you through Google AdSense.
Basic steps on how you can Monetise and earn from YouTube shared below:
- Enable monetisation of your channel and videos.
- Link a Google Adsense account with your YouTube channel. This is important for you to claim the money from YouTube after your videos start making money. The threshold is 100$.
- When your videos are published, make sure you have monetisation “on” on them and select all types of ads.
- The number of times ads are being served on your videos and the kind of CPM it has decided how much money you make. e.g. 5000 views, but only 1000 monetizable impressions (1000 times ads were shown and not skipped before 30 seconds). Average CPM is 4$ to 10$ (cost per mille – cost per 1000 impressions). So, you earn around 4$ to 10$ on the given video.
- YouTube keeps 45% and gives you 55% of the total earnings. So, your estimated earnings are different from gross earnings. Also, your final earning might differ from estimated earnings.
- Also, they have to pay tax too. Which is as per the country/state tax law.
These are the basic steps and factors you need to know. There are more in-depth things to be considered. So, now, you can do the maths and calculate how much you can earn.
You’ve probably heard stories about regular people earning money on YouTube and thought, “Hey, I can do this too!”. While earning thousands of dollars probably isn’t realistic, you can start earning money quickly, especially if you have a strong subscriber base. Follow this guide to get your videos monetized and start earning revenue off of those YouTube ads.
- Set up and build your YouTube channel. Your channel is your personal presence on YouTube. Each YouTube account has one channel attached to it. A YouTube account is the same as a Google account, and will grant you access to other Google products, such as Gmail and Drive. Create your account or use your existing one. Add keywords to help people find your channel. You can add keywords by navigating to the Advanced section of your Channel Settings. Make sure that your keywords are relevant to your content. Your user name can also work for or against you. If it’s short, easy to remember, and original, people will be more apt to remember you. However, if you are using an existing account, you can always change your username by editing it on your Google+ account.
- Try to upload content that is high quality, and isn’t super long. (This option can vary depending on what type of content you decide to upload) Also, try to upload regularly and stay consistent with your uploads. Even if your content isn’t great at first, keep at it. Practice makes perfect. Try to make each video better than the last. You will often learn as you go. Improve your content by either using a better camera or trying better editing software or techniques. Also, try to improve the way things are filmed. Use a tripod, have a friend help you or light your scenes better. It all helps for a better end product which in turn helps you get a better uploading regularly you can help hold an audience. People are more likely to subscribe if you add content on regular schedule, and maintain that schedule as much as possible. Make sure to tag your videos with keywords that describe the content, as well as an eye-catching description. These will help drive people to your video from YouTube searches.
- Building an audience is key to increasing your monetization. You need people to watch your ads in order to make any money off of them. There is no one secret to getting more subscribers, just make the best content that you can and they will come to you. Keep uploading content and try to get people hooked. Send your video out on Twitter and Facebook. Share it with people. Distribute it elsewhere on the internet. Subscribers are essential to becoming a partner. Interact with your viewers by responding to comments and making occasional videos directly related to viewer comments and questions. Connecting with your community will bring more members into that community.
- Monetize your videos. In order to start earning money on your videos, you’ll need to enable monetization. This means you are allowing YouTube to place ads in your video. This also means that you acknowledge that there is no copyrighted material in your video. Go to and click “My Channel” on the web page. Click the link called “Video Manager” on the top bar. Click channel and Enable on monetization.
- Meet the requirements. You need at least 4000 hours watch time and 1000 subscribers to start earning money.You can monetize a video as it uploads by clicking the Monetization tab and checking the “Monetize with Ads” monetize a video after it has been uploaded, open your Video Manager and click the “$” sign next to the video that you want to monetize. Check the “Monetize with Ads” box.
- You can set up Google AdSense for free at the AdSense website. Click the Sign Up Now button to begin creating your account. You must be 18 years or older to create your own account. If you are younger than that, you will need an adult to help you. You need either PayPal or a bank account and a valid mailing address as well as other information so AdSense can verify who you are and who to send the money to. You only gain money per ad click and a smaller amount per view but it adds up over time. This is why having an audience is key.
- Check your analytics. Once you have some videos online, monetized, and being viewed, you can check out the analytics on them to see how they are performing. Click the Analytics option in your Channel menu. Here you can view estimated earnings, ad performance, video views, demographics and more. Use these tools to see how your content is resonating with your audience. You can change your content or your marketing if you’re finding that you aren’t attracting the users that you want to.
- Market your videos elsewhere. Don’t put your videos just on YouTube! Start a blog, make a website or post them on other video or social media sites. The more views it gets, the better. By sharing the link or embedding the video on the internet, you are increasing the chance of it getting noticed.